--- title: Breaking preconceived paradigms - Whittle Consulting description: The last few years have been very challenging for the resources sector with return on investment is at a 10 year low. image: https://latestnews.whittleconsulting.com.au/hubfs/whittle-infobox-grunt-600x340.jpg --- [![Whittle Consulting](https://latestnews.whittleconsulting.com.au/hubfs/raw_assets/public/Whittleconsulting_June2023/Images/logo.svg "Whittle Consulting")](https://www.whittleconsulting.com.au/) - [Services](https://www.whittleconsulting.com.au/services/) - [Our Approach](https://www.whittleconsulting.com.au/integrated-strategic-planning-for-the-mining-industry/) - [Our Services](https://www.whittleconsulting.com.au/services/) - [Benefits & Outcomes](https://www.whittleconsulting.com.au/about/benefits-outcomes/) - [About](https://www.whittleconsulting.com.au/about/) - About Us - [About Whittle Consulting](https://www.whittleconsulting.com.au/about/) - [Clients](https://www.whittleconsulting.com.au/about/#clients) - [Team](https://www.whittleconsulting.com.au/about/our-team/) - [Results](https://www.whittleconsulting.com.au/about/#results) - [Case Studies](https://www.whittleconsulting.com.au/whittle-case-studies/) - [Latest News](https://latestnews.whittleconsulting.com.au/) - [Resources](https://www.whittleconsulting.com.au/about/resources/) - [Seminar](https://www.whittleconsulting.com.au/whittle-integrated-strategic-planning-seminar/) - Seminar - [Whittle Integrated Strategic Planning Seminar](https://www.whittleconsulting.com.au/whittle-integrated-strategic-planning-seminar/) - [Seminar Dates](https://www.whittleconsulting.com.au/whittle-integrated-strategic-planning-seminar/#dates) - [Seminar Registration](https://www.whittleconsulting.com.au/whittle-integrated-strategic-planning-seminar/seminar-registration/) - [Contact](https://www.whittleconsulting.com.au/contact-us/) - - [Services](https://www.whittleconsulting.com.au/services/) - Services - [Our Approach](https://www.whittleconsulting.com.au/integrated-strategic-planning-for-the-mining-industry/) - [Our Services](https://www.whittleconsulting.com.au/services/) - [Benefits & Outcomes](https://www.whittleconsulting.com.au/about/benefits-outcomes/) - [About](https://www.whittleconsulting.com.au/about/) - About Us - [About Whittle Consulting](https://www.whittleconsulting.com.au/about/) - [Clients](https://www.whittleconsulting.com.au/about/#clients) - [Team](https://www.whittleconsulting.com.au/about/our-team/) - [Results](https://www.whittleconsulting.com.au/about/#results) - [Case Studies](https://www.whittleconsulting.com.au/whittle-case-studies/) - [Latest News](https://latestnews.whittleconsulting.com.au/) - [Resources](https://www.whittleconsulting.com.au/about/resources/) - [Seminar](https://www.whittleconsulting.com.au/whittle-integrated-strategic-planning-seminar/) - Seminar - [Whittle Integrated Strategic Planning Seminar](https://www.whittleconsulting.com.au/whittle-integrated-strategic-planning-seminar/) - [Seminar Dates](https://www.whittleconsulting.com.au/whittle-integrated-strategic-planning-seminar/#dates) - [Seminar Registration](https://www.whittleconsulting.com.au/whittle-integrated-strategic-planning-seminar/seminar-registration/) - [Contact](https://www.whittleconsulting.com.au/contact-us/) - - - - # Breaking preconceived paradigms [Home](https://www.whittleconsulting.com.au) > [Latest News](https://latestnews.whittleconsulting.com.au) > Breaking preconceived paradigms # Breaking preconceived paradigms - Posted by: [Whittle Consulting](https://latestnews.whittleconsulting.com.au/author/whittle-consulting) - On October 13, 2017 - [0 Comments](https://latestnews.whittleconsulting.com.au/breaking-preconceived-paradigms#comments-listing) The last few years have been very challenging for the resources sector. Return on investment is at a 10 year low and the market capital of the mining sector has lost $1.4 trillion since 2011. Is there hope? ![Breaking Preconceived Paradigms Blog Image](https://latestnews.whittleconsulting.com.au/hs-fs/hubfs/Blog%20Images/Breaking%20Preconceived%20Paradigms%20Blog%20Image.jpg?width=600&height=340&name=Breaking%20Preconceived%20Paradigms%20Blog%20Image.jpg) [Whittle Consulting](https://www.whittleconsulting.com.au/about-us-2017/#whittle)believes there is. Proactive strategic planning with sufficient flexibility to adjust the plan to changing circumstances is the path to profitability. The answers to economic success often conflict with conventional thinking: Maximising metal production?: Metal produces revenue but the aim is to maximise net cash margin not revenue. 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